Service pages are the workhorse of any trade SEO strategy. They're what people land on when they search for a specific service. They're what Google uses to decide if you should rank. And they're what convinces a visitor to pick up the phone.
One Service = One Page
Boiler repair, boiler installation, power flushing — these are three different pages, not one. Each one targets a separate search intent. Combining them weakens all three.
The Proven Structure
H1 with the exact keyword phrase. Opening paragraph that answers 'what is this and who is it for'. Trust strip (years, area, accreditations). What's included. Typical cost. How long it takes. Common questions. Real job photos. Final CTA.
Word Count Sweet Spot
800–1,500 words per page. Less than 600 looks thin to Google. More than 2,000 starts losing readers without much SEO benefit for most service queries.
Internal Linking That Actually Helps
Every service page should link to: your homepage, 2–3 related services, the relevant location pages, and your reviews/portfolio page. This passes authority and helps Google understand your site structure.
The Mistake That Kills Rankings
Copy-pasting the same page and swapping the service name. Google detects duplicate content patterns instantly. Every page needs genuinely unique content focused on that specific service.
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